A website for a barber or hair salon: booking and prices

A salon website has one job: the customer books a time. Everything else serves that. If booking means phoning when nobody picks up, the customer books somewhere else.

The customer wants to book, not read

Searches are local and everyday: "hairdresser Ylivieska", "barber", "hair colouring", "book a hairdresser". The customer has often decided what they want and asks three things: is there a slot, what does it cost, and where are you. The site has to answer those fast.

Price list, opening hours and the people

• Booking on the first screen. A button that goes to booking, and a phone number beside it for those who prefer to call.
• A price list. In this trade customers want to see prices. List services and prices the way customers think of them: cut, colour, styling. If the price depends on hair length or amount, use "from" prices and say what adds to them. Update prices whenever they change, because a wrong price is worse than none.
• Opening hours and address, including exceptions such as holidays.
• The people. If several stylists work in the salon, a short introduction and photo of each. Customers book a person, not a company.
• Photos of the work and the space. Your own photos where the result is visible. Ask the customer's permission before putting them in a photo.
• Cancellation and lateness policy. One short paragraph spares awkward conversations.

Booking: phone, your own system or a calendar

Booking can happen by phone, in your own booking system or in a calendar on the site. If you already have a system, the site links to it and the booking button goes straight to the right place.

If you want customers to book a time themselves on the site, there is a booking calendar add-on: from €4.90/month + VAT per resource, tiered by the number of resources. If you already use your own booking system, the site can link to it. Details are on the service page.

One page is often enough

One location and a few services fit on one page: booking, prices, staff, contact and photos. When you offer clearly separate services, such as barbering, colouring and wedding hair, a separate page for each helps whoever searches for exactly that. Town-specific pages are rarely needed, because customers come to one location. Local relevance comes from the page saying where you are. For a model of a local page see Ylivieska.

Mistakes that lose bookings

1. No price list, so the customer has to ask. Many do not.
2. The price list is an image or PDF that is hard to read on a phone.
3. Instagram is the only place with information. Social media shows the work, but opening hours, prices and booking belong on a page Google can find.
4. Booking is hidden behind a menu.
5. Opening hours are out of date on the site or on the map. Many people find salons on the map, so go through the Google Business Profile checklist too.

Building the page

I write the text from your service list and prices and build a page where booking is easy to find.

One-page website €12.90/month, up to 10 pages €22.90/month and up to 30 pages €32.90/month, all + VAT. Prices with annual billing, monthly billing +€3/month. The page count includes the home page. There is no setup fee, and you get the draft free of charge before you commit to anything. The first 14 days after publication are free. If you cancel during that time, you pay nothing. The full terms and scopes are on the service page.