A website for an electrical contractor: what to tell customers

Someone ordering electrical work worries about two things: is this company allowed to do the job, and will they actually turn up. The page has to answer both before the customer picks up the phone.

What people ordering electrical work look for

Searches fall into three groups. Faults and urgency: "electrician Oulu", "electrical fault", "fuse keeps tripping". New equipment: "EV charger installation", "solar panel electrical work". Renovation and new builds: "electrical contractor", "electrical work during renovation". In each group the first question differs: can you come soon, do you work with this equipment, and what will it cost.

Tukes, qualifications and what to say about them

According to Tukes, a business doing electrical work must notify Tukes before starting, and must employ a supervisor of electrical work with a Finnish certificate of qualification. Customers can check who is authorised to do electrical work in the Tukes register. If you have notified Tukes, you can say so on the site and mention that customers can check it. Do not claim qualifications you do not hold or cannot show. Source: Tukes: electrical works and contracting.

Types of work and what else belongs on the page

• Types of work on their own lines: electrical installation, fault finding, EV chargers, solar power, contracting. Say what you do not do as well.
• Service area and contact details. A tappable phone number and an email address.
• Emergency call-outs only if true. State the hours, the terms and how fast you answer.
• How you price. Small jobs by the hour plus travel, larger jobs by quotation. Say what a quote request needs: the address, photos of the fuse board and a description of the work.
• Photos of finished jobs, such as distribution boards and charging points. A tidy board is better proof than any adjective.

Private customers often ask about the household expenses tax credit. What you can say about it is covered in the article for construction and renovation companies.

An emergency is not a quote request

A genuine danger, such as a burning cable or smoke, is not a reason to look for an electrician: people call the emergency number 112. So talk about call-outs in connection with electrical faults, and the page can briefly say that in a dangerous situation you call 112 first.

One page, one page per type of work, or town pages

A contractor with three kinds of work and one service area often does well with one good page. When you offer EV chargers, solar power and general installation, give each its own page, because they are different searches and different customers. That is a multi-page website.

If you work in several towns and want to appear for searches like "electrical installation Oulu" and "EV charger Kempele", a large website gives each service its own page per town. Each page still needs something specific to that town, not just its name. Examples of local pages: Oulu and Kempele.

Pitfalls in the electrical trade

1. Tukes is not mentioned even though everything is in order. The customer does not know they could check.
2. The site claims qualifications you do not hold or cannot show.
3. The quote form does not ask for a photo of the fuse board, so every quote starts with a phone call.
4. EV chargers or solar power appear only as one item in a list, so people searching for them do not find you. A page of their own helps.

Building the page

I write the text for you: the types of work, the service area and how a quote request is made. Anything about Tukes or qualifications is written only as it really is.

One-page website €12.90/month, up to 10 pages €22.90/month and up to 30 pages €32.90/month, all + VAT. Prices with annual billing, monthly billing +€3/month. The page count includes the home page. There is no setup fee, and you get the draft free of charge before you commit to anything. The first 14 days after publication are free. If you cancel during that time, you pay nothing. The full terms and scopes are on the service page.