A website for a construction or renovation company

A renovation is a big decision for the customer, and it is rarely made from the first page they see. The site of a construction or renovation firm exists to bring the customer to the point of sending a quote request. That works best when the site shows finished work and explains how a job proceeds.

What people planning a renovation search for

Searches are usually job-specific: "bathroom renovation", "facade painting", "floor levelling and tiling", "kitchen renovation". The town follows, or Google adds it. Once the customer has found you, the questions are: does the result look good, can you start soon, will you come and look at the site, and how is the price calculated.

The most important part: references

Show a few jobs before and after, with a short description: what was done and how big the job was. Photos from your own phone are fine if they are well lit and the site is tidied. Three of your own jobs are enough, and they can be years old. Ask the customer's permission if their home is recognisable in a photo.

How a job runs and what a quote request needs

• How a job runs: first contact, site visit, quotation, schedule, work, handover. When the process is written out, the customer knows what happens next.
• A quote-request guide. What to send so you can quote faster: address, floor area, photos and the desired schedule.
• How you price. In renovation, price depends on the site, so exact prices make little sense. Say what a quotation is based on and whether work is fixed-price or charged by the hour.
• Service area and contact details. Certificates, insurance and qualifications only as they truly are.

The household tax credit: what you can say

If you work in private homes or holiday homes, customers often ask about the household expenses tax credit. According to the Finnish Tax Administration, a condition is that the company is entered in the prepayment register. The amounts and conditions change, so do not put figures on your site: say that the work may qualify, and link to the Tax Administration's conditions. Only say it if your business is in the register.

Painters and surface work as their own area

Painting and surface renovation are recurring, seasonal work. Interior painting, wallpapering and facade painting are different searches and different customers, so separate pages make sense. Before-and-after photos work especially well here, because the change is visible at once.

How large the site should be

For a small contractor with one kind of work in one area, one page is a good start. When you do several kinds of work, give each its own page with its own photos and description: a multi-page website fits. If you offer the same services in several cities, a large website gives each service its own page per town, for example "facade painting Tampere". Each page still needs content tied to that place, not copied text. See examples: Tampere and Ylivieska.

What weakens a renovation site

1. Stock photos instead of your own jobs. Customers recognise them and start doubting everything else.
2. No references because "they are old".
3. A contact form that asks too much. Name, phone and a description are enough; photos can follow.
4. Text about the company instead of the customer's job: what to write on your website.

Building the page

I write the text based on what I ask you, and build the page around the photos you supply.

One-page website €12.90/month, up to 10 pages €22.90/month and up to 30 pages €32.90/month, all + VAT. Prices with annual billing, monthly billing +€3/month. The page count includes the home page. There is no setup fee, and you get the draft free of charge before you commit to anything. The first 14 days after publication are free. If you cancel during that time, you pay nothing. The full terms and scopes are on the service page.